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Mozuma: Beyond Screens

Mozuma: Beyond Screens

Breaking down how to turn a game into a comic, a comic into collectibles, and everything together into a strong franchise. Case studies, strategies, what works, and what burns money.

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TransmediaTransmedia
The Bubble Pops: When $30 Million of Toys Hit the Landfill
May 31, 2025

The Bubble Pops: When $30 Million of Toys Hit the Landfill

Part 3 of 3 in the Funko Chronicles

Maxim Shashkov
Maxim Shashkov
The Hype Machine: How Funko Turned Collecting into Addiction
May 24, 2025

The Hype Machine: How Funko Turned Collecting into Addiction

Part 2 of 3 in the Funko Chronicles

Maxim Shashkov
Maxim Shashkov
The Rise: How a Big Boy Bobblehead Built a Billion-Dollar Empire
May 18, 2025

The Rise: How a Big Boy Bobblehead Built a Billion-Dollar Empire

Part 1 of 3 in the Funko Chronicles

Maxim Shashkov
Maxim Shashkov
What's in Your Head When You Think About the "Marvel Universe"? Psychology, Transmedia, and the Cult of Brain Drilling
Apr 03, 2025

What's in Your Head When You Think About the "Marvel Universe"? Psychology, Transmedia, and the Cult of Brain Drilling

Maxim Shashkov
Maxim Shashkov
GameGame
+1+1
Why Video Game Adaptations Finally Work
Mar 12, 2025

Why Video Game Adaptations Finally Work

(And Why Most Still Suck)

Maxim Shashkov
Maxim Shashkov
GameGame
+1+1
How to Sell the Same Game Ten Times
Mar 06, 2025

How to Sell the Same Game Ten Times

A No-Nonsense Guide to Transmedia for Games

Maxim Shashkov
Maxim Shashkov
Breaking down how to turn a game into a comic, a comic into collectibles, and everything together into a strong franchise. Case studies, strategies, what works, and what burns money.

Mozuma: Beyond Screens

Breaking down how to turn a game into a comic, a comic into collectibles, and everything together into a strong franchise. Case studies, strategies, what works, and what burns money.

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